Insights
Print, Labels and Mail, Explained
Practical answers from the people running the presses: stock and adhesive choices, postal decisions, substrates, and what actually holds up.
- Articles
- 67 articles
- Topics
- 7
- Written by
- Our press floor
- All
- Labels
- Commercial Printing
- Direct Mail
- Signage & Displays
- Design & Prepress
- Finishing & Fulfillment
- Company News
67 articles
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EDDM vs. a Targeted Mailing List: Which Should You Use?
Mail every address on a route, or mail specific people. How to decide, and what each one really costs.
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Offset vs. Digital Printing: How to Choose for Your Job
Short runs, long runs, spot colors and personalization. How the two processes compare, and who decides.
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Indoor vs. Outdoor Signs: How to Choose the Right Material
Where the sign goes and how long it has to last decide the material. A guide to the common choices.
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How to Prepare Print-Ready Files: A Checklist
Bleed, resolution, color and fonts. The file checks that keep a job from being held at prepress.
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Saddle Stitch, Perfect Bound or Coil? Choosing a Binding Method
Page count, how the book will be used and whether it needs to lie flat decide the binding.
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How to Choose Label Material and Adhesive for Your Product
The right label depends on the container, the temperature and how it is handled. A guide to stocks and adhesives.
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How Long Does a Direct Mail Campaign Take? A Planning Timeline
Plan backward from the day it should arrive. The stages, and where mailings usually slip.
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What to Include When You Request a Print Quote
The details that decide the price, so the first quote is the accurate one.
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What You Need for a Trade Show Booth: A Display Checklist
The displays and printed pieces a booth actually needs, and the order to plan them in.
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How to Set Up Label Artwork: Dielines, Bleed and Barcodes
Labels have their own file rules. Dielines, bleed, barcodes and small type, done right the first time.
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Print Fulfillment: When to Store and Ship Instead of Reordering
Print once, store it, and ship it where it is needed. When that beats reordering, and when it does not.
- Make Your Mark: Strategic Trade Show Displays from Graphics Universal Trade shows remain a vital platform for businesses to connect directly with potential clients, partners, and industry influencers.
Have a question we haven’t written about?
Ask the people who run the presses, we will tell you straight.